"I don't want to do the washing, it's too much hard work"

Ah yes, I vaguely recall uttering some words along the lines of this when I was pregnant with my first. Of course, that was 8 years ago and in my youthful wisdom I knew everything about everything… In fact, I thought my friend (and now business partner), Michelle, had lost the plot when she told me she was planning to use cloth nappies!

It is a legitimate concern though for a lot of new parents-to-be. Having a baby is Big Business now. You only need to go to a baby expo or into a large nursery shop to see aaaaaaaallllll the stuff! So much stuff that is 'essential' for new baby and it is just overwhelming! Understandably for many, a gut reaction to the thought of cloth nappies, is no way, not adding more work to my life!

But here's the thing. For the vast majority of modern cloth nappy users (of all brands), they actually love washing their nappies and seeing the gorgeous brightly coloured things hanging out on the line, swinging in the breeze! 

Odd? Maybe…

I guess most people learn what I did when they first try modern cloth nappies – it's actually really easy to fill up the washing machine and press go and it's not much effort, maybe 5 or 10 minutes, to hang them out. It's pretty pleasing to know that such a small amount of effort has some amazing benefitsfor the baby, parents and the environment!

But it's much more than that though. Using modern cloth nappies on your little baby can create quite a powerful emotional response. I know that may sound a bit wanky or or over-the-top and I admit I have no independent scientific research to back up that claim, but ask any avid modern cloth user and they will agree wholeheartedly! 

When you make a conscious choice about the products you use on your baby, based on your own research, then I do believe it makes you feel closer to your little one. You're no longer in a reactionary position, a consumer, there is no more managing over-full trolleys, expensive disposables, stinky wheely bins or coping with leaky disposables or poo-splosions. On the positive side, actively deciding to use something you believe is best for your baby, can, oddly, make nappy changing feel like a pleasure! 

I've been wondering for years why so many of our customers become almost addicted to their nappies – strong advocates who tell anyone who will listen about their wonderful modern cloth nappies, so much so that some of them start their own businesses or join our team here! But now I think I have the answer. Actually, it was right in front of me the whole time in the shape of my gorgeous little girl Isobel!